Case Study Details

Objective:

Our clients' goal for this event was to connect the Cadillac brand with artistic enthusiasts and general consumers attending this well known historic art festival.

Program Details:

Experience Marketing custom designed and built a one of kind display that fully integrated with Cadillac's brand. We also provided the entire event management staff to set up the display and work the event.  The staff was responsible for providing product demonstrations, specifically for the new 2007 Escalade. Staff also collected quality leads and handed out promotional items to interested Cadillac consumers.  Our display properties and staff were highly regarded by the promoter of the event, local consumers, and most importantly GM.

Program Outcomes:

Our enthusiastic staff produced almost 3,000 leads and provided even more quality product interactions which led to tracked sales for GM.  This display has been used by Cadillac for multiple events following the conclusion of this event.