Case Study Details

Objective:

Chevrolet provided us with the opportunity to represent them at weekend home Atlanta Braves baseball games throughout the 2007 season.  Chevrolet has a nation-wide marketing partnership with Major League Baseball. In order to extend the national promotion, the goal of these events was to use attractive display properties and vehicles to generate leads from potential Chevrolet buyers.

Program Details:

Our staff managed and worked two static display areas in Monument Grove at Turner Field, showcasing the Chevrolet lineup of vehicles.  Product knowledgeable staff members chatted with consumers about the vehicles while an energetic promotional team helped attract potential consumers and capture leads for Chevrolet.  Promotional premiums included an Atlanta Braves rally towel. Consumers also had the chance to win an all new 2007 Silverado.  

Program Outcomes:

This program was extremely successful as our staff was able to nearly double lead generation numbers from the prior year.  Chevrolet's presence at these games was tremendously increased and provided consumers with actual touch points with the products.