Case Study Details

Objective:

The objective for this program was to position and display a Pontiac brand presence among a youthful target market at an event they are passionate about.

Program Details:

As a part of the Pontiac NCAA Basketball sponsorship, we conducted lead generation centered at a Georgetown University basketball game at the Verizon Center in Washington, DC. Our promotional specialists collected leads 1 1/2-hours prior to the game up until the end of half time. We provided each consumer who completed a lead with Georgetown specific Pontiac t-shirts. The display consisted of a lead generation table with two vehicles on display; a Pontiac Solstice and G6.

Program Outcomes:

Pontiac received a great branding opportunity to connect with potential consumers. We received quality leads and successfully distributed all of the program premiums.