Case Study Details

Objective:

Create an information center for product interactions and lead generation for 10 GMC sponsored Boat Shows and Home & Garden Shows. Manage design, build, setup and strike of project while keeping costs as efficient as possible. Coordinate all logistical measures of product and promotional staffing throughout the program.

Program Details:

We developed display properties that established a pronounced presence at each event. The display consisted of a 12’x 12’x12’ center billboard-style kiosk with LCD displays, 3’x6’ mini billboards, custom over-vehicle displays, and custom wheel stands. Each event had additional themed display elements such as kayak’s or home improvement tools to bring the relevancy of the GMC product to the consumers. The display properties were created to be flexible and allow for clear product interactions in nearly any footprint. Consumers were engaged with billboards of the product throughout the display area along with video footage of GMC’s current commercials and branded content.

Program Outcomes:

Thousands of leads were generated and product interactions increased dramatically over years past. Additionally we enhanced the consumer experience with an all-new display design while reducing costs substantially by using scalable components. This increased focus on aesthetics, cost efficiencies, event management and product specialists allowed us to increase brand equity and relevance amongst the GMC target markets.