Case Study Details

Objective:

Chevrolet wanted to boost its presence while showcasing the all new 2007 Silverado and other brand products at college football games during the fall of 2006.

Program Details:

We were responsible for providing branded display elements and highly motivated promotional staff members to conduct lead generation and promote brand awareness. With a limited space and area, we showcased the Chevrolet brand by hiring and training product specialists that provided vehicle demonstrations. Promotional staff members were used to conduct lead generation and to distribute branded premium items to consumers.

Program Outcomes:

Chevrolet was provided with great brand presence and was able to showcase some of their new products in a perfect demographic environment. We helped create over 150,000 brand impressions throughout the football season.